Grow your revenue by dangling the right “carrots”

We help SaaS marketing leaders attract + convert
ideal buyers with “carrot content”

a.k.a. mid- and bottom-funnel SEO pages that entice them to
sign up for a trial, get a demo, or even buy now!


IS YOUR CONTENT TEAM

Pumping out pages but not getting results?

  • Are you generating traffic but not getting high-value conversions?
  • Are you tired of receiving poor-quality content from freelancers or agencies?
  • Are you desperate for help managing and scaling content initiatives?
  • Are you frustrated by poor rankings and results?
HERE’S THE HARD TRUTH

You can’t afford not to
attract + convert your ideal buyers

GET THE RESULTS YOU DESERVE

It’s time to cultivate real business growth
from your content marketing

Introducing our
Invisible to Profitable™ SEO content framework

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“Richele helped our marketing team elevate our game on SEO-focused content through her content creation support. She was clever, thoughtful and strategic with her approach – and her quality of work was always stellar!”
TASHA JOHNSON
Vice President, Global Marketing – Graebel
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“Richele was phenomenal to work with! [Her] expertise in content strategy and leadership, paired with her professionalism and experience, make her a powerhouse. Her work is incredibly thorough and comprehensive, taking strategy through to action.”
REBECCA SHERLOCK
Principal, Experience Strategy – Quarry
success starts now

The only content system you need
to turn your pages into profit

A FEW COMPANIES WE’VE WORKED WITH

How our approach differs from traditional SEO tactics

We don’t waste time and money on pages that do nothing for your bottom line.

Instead, we zero in on the content that will actually make you more profitable.

Old-School Practices

  • Objective: Rank for more keywords
  • Content Strategy: Traffic-focused (high-volume keywords)
  • Content Production: Created in a vacuum without essential customer, product, and brand insights
  • Content Output: Generic, written for robots
  • Reporting: Keywords & traffic volume

Carrot Content Approach

  • Objective: Get trials, demos, and sales
  • Content Strategy: Revenue-focused (high-buying-intent keywords)
  • Content Production: Fueled by customer and product insights, plus external research, UX, and brand POV
  • Content Output: Unique, created for humans
  • Reporting: Conversions & biz growth
WHAT ARE YOU WAITING FOR?

It’s time to get growing!

Let’s work together to create and implement
an SEO content strategy that drives
more trials, demos, and sales!

For SaaS marketers who want a 12-month, revenue-focused SEO content strategy and do not require content frameworks or support to execute successfully.


Includes:

12-Mo. Content Strategy

Execution Plan

Strategy Walk-Through

For SaaS marketers who want a 3-month, revenue-focused SEO content strategy + content frameworks, templates, and support to execute successfully.


Includes:

3-Mo. Content Strategy

Execution Plan

Content Hub

Content Frameworks

12 Content Briefs

12 Content Reviews

Weekly Support Calls

Ongoing Email Support

For SaaS marketers who want a 6-month, revenue-focused, SEO content strategy + content frameworks, templates and support to execute successfully.


Includes:

6-Mo. Content Strategy

Execution Plan

Content Hub

Content Frameworks

24 Content Briefs

24 Content Reviews

Reporting Dashboard

Weekly Support Calls

Ongoing Email Support

For SaaS marketers who want a 12-month, revenue-focused, SEO content strategy + content frameworks, templates and support to execute successfully


Includes:

12-Mo. Content Strategy

Execution Plan

Content Hub

Content Frameworks

48 Content Briefs

48 Content Reviews

Reporting Dashboard

Link Building Strategy

Weekly Support Calls

Ongoing Email Support

Hi there !

I’m Richele, Founder & Chief Content Strategist
at Carrot Content

I’m here to help you replace random acts of content
with revenue-building results.

As a former corporate SaaS marketing leader, I’ve felt the
enormous pressure you’re under to hit your targets.

I empathize with how impossibly difficult it is to create and
execute content strategies that drive results when days are
jam-packed with meetings and you have limited resources
and skill sets.

I know how hard it is to find specialized writing talent.

And I get how tough it is to implement the right processes
to create quality content at scale.

But by combining my education in communications,
journalism, and marketing with experience leading
content initiatives as both an in-house marketer and
freelance consultant, I’ve developed content trainings,
templates, frameworks, and processes that make sense
and get results.

In fact, the insights I gained during the past several years
inspired me to create an end-to-end system to help content
marketers get better, long-term results.

I’d love to help you overcome similar challenges and
accelerate faster, too.

Imagine creating and executing an SEO content strategy
that drives real business growth (so you can finally put an
end to fruitless content efforts—once and for all)!

Let’s get started

It’s time to get growing!

We’d love to help you create and implement a
revenue-focused SEO content strategy
that drives more leads, trials, signups, and sales!

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