Grow your revenue by dangling the right “carrots”
We help SaaS marketing leaders attract + convert
ideal buyers with “carrot content”
a.k.a. buyer-focussed SEO pages that entice them to
sign up for a trial, get a demo, or even buy now!
Pumping out pages but not getting results?
You’re not alone!
This is one of the biggest challenges SaaS marketing leaders face.
In fact, if any of the following sounds familiar, you’re in the right spot.
You can’t afford not to
attract + convert your ideal buyers
When you have a finite amount of budget and resources,
you really only have one choice…
To get laser-focused on activities that will drive
the biggest return.
Otherwise, you’ll miss your targets.
That’s why you absolutely need a strategic and systematic way
to identify and create the right content.
(a.k.a. the “carrot content” that will capture your ICP’s attention
at the exact moment they’re googling the solution you offer).
It’s time to cultivate real business growth
from your content marketing
Get found in search results for keywords with high buying intent to attract prospects who are already looking for your solution.
Zero in on producing customer- and product-focused SEO content to accelerate acquisition without upping your marketing budget.
Equip writers and freelancers with proprietary templates, checklists, and frameworks to create high-quality SEO content that converts.
Introducing our
Invisible to Profitable™ SEO content framework
The 4-step approach that actually helps drive bottom-line business impact.
Step 1 – Dig in
Great results start with great insights.
We help you capture key information about your:
- best customers
- product offering
- competitors
Then we help you organize everything in a central Content Marketing Hub, so it’s always accessible at your fingertips.
Step 2 – Plant the seeds
We take the insights we’ve gained from Step 1 to:
- Audit existing content to identify content gaps and opportunities.
- Design a buyer-focused SEO content marketing strategy
- Provide a clear content creation roadmap
You’ll get high-buying-intent keywords to target that will increase your Google visibility and maximize conversions in the shortest amount of time.
Step 3 – Take root
We help your team create high-performing SEO content on repeat by providing:
- Proprietary templates and frameworks
- Content briefs
- Content reviews and feedback
You create content in a way that maximizes findability and drives ongoing conversions long after your initial investment.
Step 4 – Nourish growth
We help you get your content in front of more people and measure the impact by offering:
- Link building guidance
- Reporting
You’ll be able to demonstrate a return on your content marketing investment and continue to secure the budget to do more of what’s working.
The only content system you need
to turn your pages into profit
When you work with us, we equip you with everything you need
to drive consistent organic growth that compounds over time
Strategy + Plan
We help you gather customer and product insights. Then, design a mid- to bottom-funnel SEO content strategy to help buyers find you when they’re googling their pain points and the solutions you offer.
Marketing Hub
We help you organize your strategy, customer insights, product information, and more in a central Content Marketing Hub, so your team can easily access the information they need to create content successfully.
Content Frameworks
We provide you with our proprietary templates, checklists, and frameworks that are not only designed to help your team create pages that rank in Google but are purpose-built to convert your ideal buyers.
Reviews + Feedback
We review your content to ensure it’s structured and optimized correctly to maximize ranking potential, and attract and convert your ideal customers.
Support & Coaching
We get on live video calls and communicate online to keep the project on track and support content creation, so you can be successful.
Reporting
We set up a reporting dashboard to track progress and demonstrate conversions that contribute to revenue growth, so you have a way to communicate results.
A FEW COMPANIES WE’VE WORKED WITH
How our approach differs from traditional SEO tactics
We don’t waste time and money on pages that do nothing for your bottom line.
Instead, we zero in on the content that will actually make you more profitable.
Old-School Practices
Carrot Content Approach
It’s time to get growing!
Let’s work together to create and implement
an SEO content strategy that drives
more trials, demos, and sales!
Seed
For SaaS marketers who want a 12-month, revenue-focused SEO content strategy and do not require content frameworks or support to execute successfully.
Includes:
✓12-Mo. Content Strategy
✓Execution Plan
✓Strategy Walk-Through
Sprout
For SaaS marketers who want a 3-month, revenue-focused SEO content strategy + content frameworks, templates, and support to execute successfully.
Includes:
✓3-Mo. Content Strategy
✓Execution Plan
✓Content Hub
✓Content Frameworks
✓Content Briefs
✓Content Reviews
✓Weekly Support Calls
✓Ongoing Email Support
Grow
For SaaS marketers who want a 6-month, revenue-focused, SEO content strategy + content frameworks, templates and support to execute successfully.
Includes:
✓6-Mo. Content Strategy
✓Execution Plan
✓Content Hub
✓Content Frameworks
✓Content Briefs
✓Content Reviews
✓Reporting Dashboard
✓Weekly Support Calls
✓Ongoing Email Support
Flourish
For SaaS marketers who want a 12-month, revenue-focused, SEO content strategy + content frameworks, templates and support to execute successfully
Includes:
✓12-Mo. Content Strategy
✓Execution Plan
✓Content Hub
✓Content Frameworks
✓Content Briefs
✓Content Reviews
✓Reporting Dashboard
✓Link Building Strategy
✓Weekly Support Calls
✓Ongoing Email Support
Hi there !
I’m Richele, Founder & Chief Content Strategist
at Carrot Content
I’m here to help you replace random acts of content
with revenue-building results.
I know what it’s like to be in your shoes.
As a former corporate SaaS marketing leader, I’ve felt the
enormous pressure you’re under to hit your targets.
I empathize with how impossibly difficult it is to create and
execute content strategies that drive results when days are
jam-packed with meetings, and you have limited team
resources and skill sets.
I know how hard it is to find specialized writing talent.
And I get how tough it is to implement the right processes
to create quality content at scale.
But by combining my education in communications,
journalism, and marketing with experience leading content
initiatives as both an in-house marketer and freelance
consultant, I’ve developed content templates, frameworks,
and processes that make sense and get results.
In fact, the insights I gained during the past several years
inspired me to create an end-to-end system to help guide
content marketers to get better, long-term results.
I’d love to help you overcome similar challenges and
accelerate faster, too.
Imagine creating and executing an SEO content strategy
that drives real business growth (so you can finally put an
end to fruitless content efforts—once and for all)!
It’s time to get growing!
We’d love to help you create and implement a
revenue-focused SEO content strategy
that drives more leads, trials, signups, and sales!